The football analyst in Uganda

According to the Oxford learner’s dictionary, analysis means the detailed study or examination of something to understand more about it.

One of the things that make football to be the most popular sport is that despite having clear rules, we interpret them to our preference and have debates about a foul or no foul, a good player or which player is better than the other.

There’s nothing wrong with being a football “analyst” in a WhatsApp group, YouTube channel or fan tv.

Who are the football analysts in Uganda? Journalists.

If you don’t find a problem with journalists being the football analysts in Uganda, here’s a set of scenarios and questions;

Imagine there’s an Ebola outbreak. Would a TV/radio show host a journalist to analyze about Ebola?

Imagine that a newspaper needs to start publishing articles about architectural design for residential houses. Would they use a journalist?

Imagine that you want to learn about the stock exchange. Would you listen/watch a talk show that uses a journalist that has googled information about the stock exchange?

Imagine that your company needs a new marketing strategy, would you pay attention to what a journalist says about demographics and the target group?

Have you watched an automobile show that uses only journalists to make analysis?

Have you paid attention to the analysis of a journalist when you needed knowledge of tax?

Do newspapers use journalists in the education section to help pupils get better at any given subject?

Would you seek legal advice from a journalist?

Would any international broadcaster have two commentators that are both journalists?

If I were blogging about politics. Would you care to read?

Enough with the scenarios and questions. I struggle to see how you would answer yes to any of the above scenarios.

You definitely answered no because of the knowledge that journalists haven’t studied that particular field to be competent analysts.

Journalists in Ugandan haven’t studied about football to analyze it but sound smart because they present to an audience that is naive about football.

You can talk about Ebola with your friends, you can talk about legal stuff with your friends, you can have friends do commentary for a football match, you can talk to your friends about the stock market but, you wouldn’t pay money to have a journalist “analyze” any of those topics.

In Uganda, journalists are football analysts in cases that require decision making.

Journalists analyze and influence who should be selected for the national team.

Journalists analyze who should transfer to play for a given team.

Journalists are football agents.

Journalists are the commentators.

Journalists are the football scouts for clubs.

Journalists select the player of the match in Ugandan football.

Of course, journalists will tell you it’s their opinion.

Media houses are okay with journalists being the football analysts. This being Uganda, we settle for less and don’t want better.

The media houses that value their readers/viewers/listeners will always use someone that has the technical knowledge to give an informed opinion because football is like any other profession.

They will go ahead to show the profile of the analyst so that readers/viewers/listeners know what they are getting.

Some of the most celebrated football commentators have taken up football coaching courses to be able to analyze football with an informed opinion.

Maybe journalists are supposed to work as moderators on talk shows and/or to report about football but I am not qualified to analyze that.

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